There are often many mistakes encountered when creating a webpage or website. Learn about the top five website mistakes, and how to avoid them.

Mistake #1

Web page size. If your website takes longer than 10-15 seconds to load you should consider optimizing it for the web. This is one of the biggest mistakes a web designer can make. You may have cable and love to fill your website with graphics, but if your visitors don’t have cable or a fast connection at all your chances of getting them to wait that 10 to 15 seconds for your page to load is very slim.

Mistake #2

Flashy ads. Ok, so you have to bring in some cash some how right? So you sign up to a bunch of banner ad affiliate programs. Only problem with this is their banners are animated and constantly flashing while your visitors view your website. This can be good in some cases for getting some extra cash. But visitors can be easily annoyed by these banners.

If your trying to get customers, having these flashy banners increases your chances of your visitors leaving. Lots of people may be drawn into these ads (probably your best customers) and if they click that ad, they are now a customer to someone else thanks to your affiliate program.

Mistake #3

Confusing Navigation. Before you build a website you should make a sitemap for how everything is going to be setup. Come up with a plan to have some form of contact information on each page. If your visitor comes to a page and wants to purchase something and they cant find a contact link they will most likely change their mind while searching for it. Keep your navigation consistent on each page. If your visitor has to learn to use a different type of navigation system on every page they will become easily annoyed.

Mistake #4

Confusing Content. You want to make everything easy to read and navigate. If you know someone thats in their teen years you should come up with some questions to ask them about your website. Like: What do you think my site is about? Would you buy this product on my website? Can you understand the information on this(blank.html)page?

If you can get a teen, or even any average person to answer these question’s honestly you can find ways to change your setup so that anyone and everyone is drawn in to purchase from you.

Mistake #5

Advertising. When you advertise your website the number one thing that you do not want to do is spam. It is very easy to advertise your website all over the web for free! You can use forums, article submission groups, online communities, chat groups, news feeds, and much more. If you do resort to spam this could hurt your website sales. A lot web surfers will go around and if they find spam they will report it to someone that will post it on a website that degrades or gives bad reviews on your website.

If you can avoid these five mistakes that almost every webmaster experiences than you will be on your way to success in no time.

About The Author

Charles Nixon - Website Designer Driven by Creativity Building websites to increase sales, and build web presence Did you start your business to create a website? or to run your business? With competitive pricing and your project delivered on time and on budget CharlesNixon.com may be the web design firm for you!

http://www.CharlesNixon.com/

Charles@CharlesNixon.com

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Huge Mistake #1: Creating a Website with Flash — Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually DECREASED the response from prospects and customers by as much as three-hundred-and-seventy percent?

Here’s why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration settings…

What may look GREAT to one visitor, may not even appear for another! You could very easily have shelled out hundreds or even thousands of dollars to have a website created using the Flash technology, only to find out that some of your visitors will never see it! (not to mention the loading times can cause your visitor to close your site, never to return again.)

Huge Mistake #2: The “Internet Catalog” Approach — You see this everywhere. Good, honest and hardworking businessmen and women get online to sell their products or services, and have a site created for them that contains a link to just about everything they offer on one page. Their thinking goes along the lines of, “…well, I don’t want to leave anyone out. If they come to my site, I want to make sure I have what they’re looking for…” — This way of thinking could not be further from the truth.

Here’s why: There’s an ancient rule that goes back to the very beginning of direct-marketing on the internet, taught by the richest, most legendary and well-respected internet marketers of all time…

“When you give your prospects too many choices, they become confused and aren’t sure what to do next. Confused people never buy anything.”

Huge Mistake #3: Optimizing Your Sales Site for the Search Engines — You’ll see this taught in nearly every “internet marketing” course, manual or eBook out there… “You must optimize every page of your website for the search engines!” — In fact, this false teaching is accepted as ‘gospel truth’ so often, that most web designers will offer to do this for you at no, or little extra cost…

What they DON’T understand is that certain words and phrases must be either re-worded (to make it “keyword rich”) or taken out completely, just to be looked upon highly by the mighty search engines — and this could KILL your sales, literally overnight.

Here’s why: When you or a hired web designer optimize your SALES page (i.e. any web page designed to sell your products and services) to get a higher listing in the search engines, you’re going to have to sacrifice the pulling-power of your sales copy (i.e. written sales material) just to get those higher listings. Sure, this can bring you more traffic — but what good is all the traffic in the world, if your visitors arrive at your website and aren’t compelled enough to read why they should order your product?

For years, it has been taught that you should always try to find a “balance” of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products and services…

WRONG AGAIN! — The truth is that you should NEVER optimize your sales page for the Search Engines. Instead, you should create tiny “entry pages” for each keyword related to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (we can show you exactly how to do this quickly and easily and get *massive* targeted traffic from the Search Engines - without ever *touching* your sales site!)

Huge Mistake #4: Having a “Graphics-Based” Website — Sure, graphics can certainly help us to visualize a particular situation or circumstance, product or service… But did you know that having a graphically-driven website can actually DISTRACT your visitor away from your sales message?

After all, your sales message (or “web copy”) is THE #1 most important factor in a website that makes money. If your visitors are paying more attention to your “professional graphics” than your sales message… you’ve just lost another sale.

Here’s why: You’ve got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether to buy your product, get more information or LEAVE. If you’ve got a graphically-intensive website, your website will most likely still be loading past your seven-second time limit.

That’s a “customer-killer” in and of itself - however, the real reason lies within the fact that the bigger, brighter and more beautiful your graphics are, the more they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting a sale, and losing a customer.

Huge Mistake #5: Designing a Website with ZERO Marketing Experience — Most web designers have no idea how to make money on the internet, with anything other than their design services. It’s not their fault - they simply have no or very little marketing and sales experience. After all, they’re just website designers…

However, having your website designed by someone with ZERO internet marketing experience is like buying a street-car without an engine… it won’t go anywhere, and it’ll just waste your time and money!

About The Author

Jason Mangrum is CEO of ImmWebDesign.com, a Joint Venture specialist, contributing author to such #1 bestsellers as “The E-Code”, “Desperate for Money”, “30 Days to Internet Marketing Success”, author of “The Path of Manifestation” and creator of the “Instant Marketing Miracle - Automated Joint Venture Software.” He has also been a featured speaker at prestigous events such as Marc Goldman’s “Joint Venture Summit of the Century” and the world-famous “Spiritual Marketing Super Summit.”

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The concept of web designing based on the nature and rapid growth of the Internet is nothing to boast of any more. This is because of the large number of web sites published to the Internet everyday, so as to showcase one’s presence and dominance on the World Wide Web. You may ask why this is so, well, the so simple answer is the rate at which technology is evolving.

An example is illustrated with the popular Microsoft FrontPage and Macromedia’s Flash. They are two different web designing software which have the same basic function (to create an interactive website). However, a person who has used both programs would observe that Microsoft FrontPage, which has been existing over quite a long period of time, deals basically with HTML codes. No programming language or knowledge is involved; that is why I choose to term its use in the category of web designing. Almost everybody, who owns a computer with the Windows Operating System along side MS FrontPage installed in it, knows how to design a simple website. This is because of it’s format which does not require programming skills, but only requires the user to type the text, copy and paste even drag and drop a picture to the potential website. However, Macromedia’s Flash, which was released years after Microsoft’s first release of it’s FrontPage, shows it’s advancement in effects, animations and even graphics. This powerful also shows an advancement in web designing technology. You’re probably thinking, “how incorrect”. Well, I like you to know the programming and designing are entirely two different things. While designing as been discussed about using Microsoft FrontPage as an example let us look into programming on the web.

Now, unlike Microsoft FrontPage, Macromedia’s Flash creates a more animated and effects-filled website that Microsoft FrontPage. However it require programming skills to maximize its use and put it to work. So as a person with ground knowledge of Microsoft FrontPage would call himself a web designer, the other with Macromedia’s Flash would call himself a web programmer so as to differentiate himself to a so called ‘novice’, who may have learnt web designing through the widely believed ‘easy-to-use’ Microsoft FrontPage. But whichever way a website is created, it is important to note that its primary function is to supply information about services, products and other functionaries. So, whether a web programmer or a web designer; if the same work given to them is to create a website, they symbolize oneness, in the sense that however way the site may be created, or how more interactive one’s work may be, compared to the other, they still pass the same information to the website visitors, thus making them both creative in the aspect of ‘web designing’, which almost every high school kid can do.

Yet as one, who is a programmer, I do not see much of a difference between the web designer and programmer, unless a far more advanced form of web programming than we (web programmers) have now, is created. But till then the so-called web programmers would continue to stretch on their differences from the web designer, irrespective to their similarities.

About The Author

As a student I studied the basic and intermediate concepts of Web designing and Web programming. I am also into webdesigning and webprogramming

onaefe@active.ws

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