The way you design your web site affects your visitors’ online experience. As each visitor to your site is a potential customer, the easier they find your web site to use and the more they enjoy being on it, the higher the chance that they will make a purchase.

Therefore, a well designed web site really CAN boost your sales!

In this article I’ll share my five favorite web design tips to help you increase your online sales.

Tip 1: Choose Your Colors Carefully

The colors that you use will determine how your web site comes across to your visitors. Dull colors will make your site seem plain and boring whilst overly bright colors can make it seem chaotic and unprofessional.

Red and Yellow draws the eye in. Therefore it can be a good idea to use these colors for banners and adverts that you want your visitors to focus on. However, use these colors sparingly because they cause eye strain which means that visitors won’t want to look at your web site for long periods of time.

Tip 2: Avoid Slow Loading Web Pages

The amount of time that your site takes to download is critical. If it takes too long to download, you’ll lose potential customers who can’t be bothered to wait.

There are things you can do to speed up how long your site takes to download. Images and media are the worst culprits when it comes to slowing down your loading time. I advise you to avoid using any kind of multimedia on your web site and if you want to use images, try and keep them small and to a minimum.

You should also define height and width in all tables and graphics as this aids download time.

Tip 3: Make It Easy For People To Find Their Way Around Your Site

Your site’s navigation should be as simple and as straight-forward as possible so that people can find what they’re looking for easily. Don’t lose sales because people can’t find what they want.

Put a link to your homepage on each page on your web site. This will help visitors who didn’t enter your web site via your homepage to find their way around.

You can simplify your navigation by making every page accessible via two links from your homepage and no more than three links from any other page.

Tip 4: Make It Easy For Visitors To Contact You

Place your email address, or at least a “Contact us” link, clearly on every page. If people have to hunt around to find your contact details, chances are they’ll get fed up and leave your site without buying anything.

Tip 5: Make Your Sales Copy Easy To Read

Chunks of text are off putting and are therefore unlikely to get read. This means that if your well-worded sales pitch is written in long unbroken paragraphs, it will go un-noticed.

Use space and bullet points to break up text in order to encourage people to read it.

Andy Best is the author of the “Definitive Guide To Starting & Promoting An Internet Business”. This is a step-by-step guide full of advice and strategies to help you start an Internet business from scratch and promote your web site.

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Current business situation shows that to outsource means to
benefit, i.e. to make profit from international trade in products and services.
Witnessing high quality companies that have helped to improve the global
perception of the “brand”, lots of producers have stuck to the idea of
partnership with offshore development teams. Participating in such business does
not necessarily take away from them market share, but it is a 100% key factor in
maintaining customers and acquiring new business i.e. providing a quality
product or service.

To run business above and beyond the limitations of production methods is
essential nowadays. No doubt, this task is not an easy one taking into
consideration that companies try to keep inventories low, overhead costs and
capital expenditures to a minimum.

Being not able to keep up with the upgrade of technological advances, nor the
expense of keeping employees up with these improvements, most companies start to
use outsourcing as on of the essential ways to upraise any product or service
one has to offer.

According to statistics, more than 85% of companies participating in IT
development business and outsourcing abroad, usually do it in CIS countries:
half of that number takes risks to establish ODC (Offshore
Dedicated Center) that allows to benefit from the expertise of another
company, without accumulating the expenses of new equipment and training.

An ODC is a dedicated, customized, and secure development center established for
a customer that needs to outsource application and maintenance work for a long
period of time. ODC model gives the customer better control over the process of
product development, and helps to have higher resource efficiency (cost saving
up to 70%).

Being a branch of offshore business, Dedicated Center does not require any
up-front investments or long-term commitments: the company chosen handles
incorporation issues, establishing IT infrastructure, legal fees, payroll, legal
compliance and office leases. Being not obliged to pay office expenses, internet,
electricity, infrastructure and many more, the employer can be sure that each
dedicated member of this team works 180 hours per month making profit.

With companies all over the world everyone can gain access to talented engineers,
experienced developers and trendy designers. Leveraging the dedicated team means
that customers who risk can handle their own IT projects quickly and efficiently,
utilizing cost-effective equivalent in-house resources.

At the same time, management team that is a must in every modern
IT development company is
always at client’s service to provide a level of convenience and security that
one would never get by working within some local development departments.

With roots in all continents and countries, IT development companies are
utilizing close relations with local universities, the development community and
educational centers to quickly fill the need for qualified engineers. Local
business connections also work for outsourcing companies’ benefit.
ODC BENEFITS:

1. Focus on Core IT Competencies - Save on Cost of Applications Development
2. Avoid Long-term Investments
3. Lower Business Risks
4. Best Practices from Leading Web Development Company
5. Quick Return on Investment
6. Full Operational Control
7. Established IT Infrastructure
8. Access to the Best Talents
9. Improved Product Release Time

Peter Melnikov
http://www.moveyourweb.net

Peter Melnikov is COO of MoveYourWeb web development offshore company

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